Hey, I'm Cait
I'm so glad
you're here
I'm excited to get to know you and to use all my learnings to help you create a business and life you love with the strategies and scaffolding required to make it last.
MEET THE chief life & business strategist
Cait
With 18 years in sales and marketing, two businesses under my belt (and a third waiting in the wings), and experience managing an industry body membership, I’ve lived and breathed business from every angle. I’m a strategist by trade—writing marketing and business plans is literally my job—but also by necessity.
As a mother and default parent who went back to work just 10 weeks postpartum, I had to learn how to juggle the lot: clients, businesses, health, and family.
18 years in small business, non-profits and corporate businesses.
Mother, wife, multi business owner mastering the coexistence of it all.
Unlearning all that society tells us we must be and do and building what I want, on my terms.
Obsessed with women building businesses that work for them and bring accomplishment to their life, not more guilt and disappointment.
get to know me more
I’ve walked through three rounds of burnout—from bed-ridden to functioning depression—and came out the other side with strategies that keep both business and life running smoothly, and feeling great along the way.
I’ve managed major crises, advised CEOs, ran media campaigns and calls, and built systems that hold up even when everything else feels like it’s falling apart.
Why does this matter for you? Because I don’t just know the theory. I know what it’s like to be in the thick of it—spinning plates, chasing deadlines, wondering if it’s possible to actually build the thing you dream of without breaking yourself in the process.
I’ve done it (and sometimes done it the hard way). Now, I help other business owners do it smarter, smoother, and with more joy.
If you’re looking for someone who can cut through the noise, hand you a strategy that actually works, and walk alongside you while you build something incredible—I’m your person.
